Caught up on my blog reading this morning, and wanted to pass along a few interesting articles:
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Econsultancy: 10 Great Google Analytics walk-throughs
Over the past 12 months, our guest bloggers have written some excellent step-by-step guides to help marketers make the most of Google Analytics. Here are ten of the best, including phone call tracking, timing of emails, measuring Twitter traffic, and viewing regional search traffic. (more)
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Practical eCommerce: Behavioral differences between men and women influence shopping
Retail is the dominion of women; they shop to purchase both essential and discretionary goods, to relax, and to socialize. So it’s not surprising that women account for over 80 percent of consumer spending, or about $5 trillion dollars annually. (more)
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Brian Solis: The new, new Twitter, and what it means to you and your business
The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. (more)
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Social Times: For the CEO of the future, social media is a must
These days more and more companies and brands are understanding the benefits of social media and are jumping on board with marketing campaigns on Twitter, Facebook and beyond. However, it’s surprisingly common for company CEOs to be absent from the world of social media. (more)
