Mobile Ecommerce

Tablet and Smartphones Help Boost Retail Sales This Holiday

December 10, 2012

Takeaway from Holiday Shopping Report…break out mobile and tablet campaigns separately On November 29th, Larry Weeks, Vice President of Performance Marketing, co-hosted a Holiday Shopping Report with Jon Venverloh, Head of Business Development, Platforms at Google Shopping. During this report, Weeks and Venverloh provided retailers with holiday insights, consumer trends and suggestions for better performance [...]

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Increase your visibility in mobile search

November 17, 2011

In a previous post we established that if you are an online retailer, you also need a mobile site. They go together like burgers and fries … Homer and Marge … Kim Kardashian and controversy. The mobile site is important because many shoppers in brick-and-mortar stores use smart phones for product research. You don’t want [...]

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Retailers can’t compete without a mobile site

November 15, 2011

“No one buys anything with a smart phone.” I hear that a lot when talking to people about the importance of mobile sites. Sometimes it’s anecdotal or based on personal preference, and other times it’s backed up by data. But the sentiment is usually that it’s a waste of resources to build a mobile site [...]

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