Google Insight

Are you bidding up on the right products?

December 13, 2012

Takeaway from Holiday Shopping Report…bid up on what’s trending now On November 29th, Larry Weeks, Vice President of Performance Marketing, co-hosted a Holiday Shopping Report with Jon Venverloh, Head of Business Development, Platforms at Google Shopping. During this report, Weeks and Venverloh provided retailers with holiday insights, consumer trends and suggestions for better performance during [...]

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Tablet and Smartphones Help Boost Retail Sales This Holiday

December 10, 2012

Takeaway from Holiday Shopping Report…break out mobile and tablet campaigns separately On November 29th, Larry Weeks, Vice President of Performance Marketing, co-hosted a Holiday Shopping Report with Jon Venverloh, Head of Business Development, Platforms at Google Shopping. During this report, Weeks and Venverloh provided retailers with holiday insights, consumer trends and suggestions for better performance [...]

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Google Shopping Retailers get rewarded over the holidays

December 6, 2012

CI’s retailer customers are enjoying the benefits On October 17th, Google announced that they were switching the free Product Search program to an all paid model.  Many retailers were concerned about how this switch would impact performance.  To ensure optimal performance, we encouraged our retail partners to publish their entire product catalog on Google Product Listing Ads, and [...]

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Google Shopping Transition – Part 3

October 4, 2012

Ina Steiner of EcommerceBytes recently spoke with CI to find out what effect the Google Shopping changes have had on our clients and get advice on what sellers can do to adapt.  Larry Weeks, VP of Performance Marketing at Channel Intelligence, shared his experience and perspective. We are reposting the Q&A in a series of posts on the CI blog [...]

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Google Shopping Transition- Part 2

September 27, 2012

Ina Steiner of EcommerceBytes recently spoke with CI to find out what effect the Google Shopping changes have had on our clients and get advice on what sellers can do to adapt. Larry Weeks, VP of Performance Marketing at Channel Intelligence, shared his experience and perspective. We are reposting the Q&A in a series of posts on the CI blog [...]

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Google Shopping Transition- Part 1

September 20, 2012

Ina Steiner of EcommerceBytes recently spoke with CI to find out what effect the Google Shopping changes have had on our clients and get advice on what sellers can do to adapt. Larry Weeks, VP of Performance Marketing at Channel Intelligence, shared his experience and perspective. We are reposting the Q&A in a series of posts on the CI blog [...]

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CI Client Increases PLA Sales by Ten-Fold

September 12, 2012

The CI team is proud to share the amazing results achieved by its customer Campmor, a leading recreational equipment retailer. Working with CI managed services team, Campmor increased sales ten-fold on Google Product Listing Ads (PLA) over the first six months of 2012, while maintaining target return on ad spend. The 10x sales increase even caught the eye of Google [...]

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Leverage Google Shopping and PLAs for Upcoming Holiday Season

August 28, 2012

Google Shopping Launch Partner Shares Webinar Co-hosted with Google Providing Tips for Quick and Efficient Transition to PLAs in Time to Optimize Most Important Quarter for Retailers Orlando, Fla. — (August 28, 2012) – Channel Intelligence (CI) announces availability of its joint webinar with Google titled “Success with Google Shopping & PLA -Retailer Opportunities and Best Practices”.  The webinar [...]

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IR Study on Search Marketing – Promising Signs for Google Shopping

August 24, 2012

Findings of the Internet Retailer Survey: Search Marketing have been shared in an insightful article by Thad Reuter of Internet Retailer. We believe there are several key findings that solidly support our view that Google Shopping is an area of great promise and growth for retailers this holiday season. According to the study, 39.7% of retailer respondents had already [...]

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Google and Channel Intelligence Co-Hosted Summit, Guiding Retailers with Google Shopping Transition and PLAs

August 13, 2012

Google Shopping and Channel Intelligence (CI) executives recently met with leading retailers in Google offices throughout the country, co-hosting the CI Google Shopping Summit. Over the past two weeks, CI and Google executives partnered to personally meet with retailers, to help them better understand the ongoing transition to Google Shopping and be prepared to optimize their results over the holiday season.

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