Takeaway from Holiday Shopping Report…bid up on what’s trending now
On November 29th, Larry Weeks, Vice President of Performance Marketing, co-hosted a Holiday Shopping Report with Jon Venverloh, Head of Business Development, Platforms at Google Shopping. During this report, Weeks and Venverloh provided retailers with holiday insights, consumer trends and suggestions for better performance during the holiday season.
Below, you will find a short excerpt from the webinar that you might find useful. It supports the importance to bid up on high selling products and categories in Google Shopping for best results.
So just to outline in a trend line to show you this in that same period, you can see electronics and computing really taking off from a sales standpoint. You can see that trend line spiked up.
You can also see sports, games and toys where that purchase behavior really spiked up, and apparel got soft….home office and pets dropped off a bit. Then, the key core consumer areas from a Christmas holiday season, from Thanksgiving through that Black Friday weekend, we see that the electronics and the toys really, really took off here.
So you’re probably seeing that in your data. Again, what do you do with this? I would get those products out there. Make sure to bid up on these categories across the shopping channels you’re advertising on and especially on Google Shopping. Now, let’s go into the detail…
The above was an excerpt from the Holiday Shopping Report on November 29th. For a complete update to all the top performing categories and products, view the full recorded session.