CI Boost Engine Technology
TrueTag™ Tag Management
CI TrueTag™ Tag Management is the global standard for gathering sales and event transaction retail data.
CI’s TrueTag™ tracked 18 billion events in 2011 with over 50 billion expected in 2012. Proprietary retail sales data reporting helps CI clients better measure the effectiveness of their online advertising and marketing programs from search to sale; key to ROI optimization.
Flexibility is core to the TrueTag™ technology. It can be implemented in varied digital touch points including websites, display advertising, videa reviews, video ads, email campaigns, shopping carts, Facebook and other social platforms.
Implementation is facilitated with pixel-less integration with shopping engines and over 200 major brands. TrueTag™ tag management can be implemented in a matter of a few days.
Privacy of customers is paramount. CI TrueTag™ does not gather any Personally Identifying Information (PII). Data collected is limited to the event and transaction date needed to track sales resulting from the TrueTag™ advertising and marketing programs.
CI TrueTag™ is also trusted by leading brands and major retailers. Intelligent tag firing carefully and precisely controls data sharing.
CI has created the patented Product Unification technology that links many different representations of a product together to create a single representation of that product across the online channel. This essential technology uses data from manufacturers, retailers, shopping engines and other sources to pull like products together automatically while ensuring that two dissimilar products are never linked.
CI’s Product Unification technology is a key component in all CI services, helping to improve the online representation of products for manufacturers, retailers and other advertisers. It equips online marketers with a unique, important functionality that cannot be created or maintained manually.
CI’s patented* Unification process interprets and understands the important data points about product information by using several key pieces of product data to determine unification eligibility. The process sees through any bad data using a system that takes into considerations factors such as manufacturer name consolidation and data interpretation algorithms. With unified product listings consumers can compare the same product across multiple reseller offerings easily. It provides a better shopping experience that typically results in higher conversion rates for online sellers. Unification allows for accurate and speedy placement on shopping engines with proper categorization of products into CI’s Universal Type-based Categories. Unification is the cornerstone of comparison shopping across a variety of sites by providing a singular product across multiple retailers.
* Channel Intelligence is the owner of U.S. Patent No. 6,917,941 entitled, “Method and Apparatus for Creation and Maintenance of Database Structure.”