Tag Management

TrueTag™ Tag Management

CI TrueTag™ Tag Management is the global standard for gathering sales and event transaction retail data.

CI’s TrueTag tracked 18 billion events in 2011 with over 50 billion expected in 2012.  Proprietary retail sales data reporting helps CI clients better measure the effectiveness of their online advertising and marketing programs from search to sale; key to ROI optimization.

TrueTag™ tag management is a containerized javascript tracking pixel that performs  intelligent firing based upon retailer’s sales attribution rules.  TrueTag™ tag management supports all third-party tracking tags and its java-based code does not slow down site response times.

Flexibility is core to the TrueTag technology allowing for complete integration in varied digital touch points including websites, display advertising, video reviews, video ads, email campaigns, shopping carts, Facebook and other social platforms.

Implementation is facilitated by pixel-less integration with shopping engines and over 200 major brands and can be complete in a matter of days.

Privacy of customers is paramount. CI TrueTag does not gather any Personally Identifying Information (PII).  Data collected is limited to the event and transaction date needed to track sales resulting from the TrueTag advertising and marketing programs.

CI TrueTag is also trusted by leading brands and major retailers. Intelligent tag firing carefully and precisely controls data sharing.