Orlando, Fla. — (September 13, 2012) – Channel Intelligence (CI), leading provider of technology services that drive online purchases today shared results and a testimonial from recreational equipment retailer, Campmor. Working with CI’s managed services team, Campmor increased sales ten-fold on Google Product Listing Ads (PLA) over the first six months of 2012 and maintained target return on ad spend.
Campmor has long been a leading online retailer. The company has heritage as a catalog retailer and a strong belief in the value of product advertising. Campmor has been an innovator and early adopter of new approaches to marketing technology. Shortly after becoming a Google PLA advertiser, Campmor engaged the services of CI because of CI’s history of producing results through Google. CI worked with Campmor to optimize Google PLA within the context of Campmor’s goals, helping the retailer increase sales by a multiple of ten over the first six months of 2012.
“The CI managed services team ensures we have the highest quality product data feeds and continually employ product bidding best practices to maximize our product sales while maintaining our return on ad spend,” said Nicholas Scilingo, Director of SEO/SEM at Campmor. “We’re very pleased with our performance results and continued success on Google Product Listing Ads. Most importantly, we are not only achieving significant increases in sales, but improving the customer shopping experience at the same time.”
“We’re thrilled we were able to team with an industry innovator and early adopter of PLAs to help optimize their results, generating a remarkable outcome.” said Larry Weeks, Director of Performance Marketing at Channel Intelligence. “While Campmor’s results are ten-fold, it is not our only current success story. CI clients who have optimized their Google PLAs are seeing an average sales increase of 349% for the first six months of 2012 as compared to the same period in 2011.”
A Google Shopping launch partner, CI has developed a technology to help merchants maximize sales and return on ad spend with PLAs, which has become an increasingly important channel for merchants.
Added Weeks, “Google PLA, now Google Shopping, has been a tremendous program and an important channel for our clients.”
To learn more about Campmor’s results, as well as how CI is helping retailers get their product catalogues on PLA before it’s too late to optimize for the coming holiday season, visit the CI blog at www.ciboost.com/blog.
About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq: ICGE) and Aweida Capital Management.