San Francisco, CA – (December 4, 2012) – Flite, the leading SaaS advertising platform provider, announced a partnership with Channel Intelligence (CI), a leading provider of technology services that allows brands to commerce-enable all their digital marketing assets. Through this partnership, the two companies offer an innovative display advertising solution that allows consumers to easily purchase products from a selection of online retailers.

The CI Where-to-Buy service is offered through a “Buy Now” app in Flite Hub, the premier web app integration program for ads. Flite Hub includes a wide array of third-party apps for ads, such as YouTube videos, filtered/curated news feeds, social media feeds, and up-to-date geo-sensitive movie showtimes.

With Channel Intelligence’s Buy Now app, product-oriented ads can now include a dynamically updated list of online retailers that have the advertised product in stock. When a consumer clicks on a retailer’s logo in the ad, he/she is sent directly to the product page on that retailer’s site. This provides the consumer with an easy way to buy products that not only drives impulse purchases, but also influences future online and in-store purchases. In addition, Channel Intelligence offers detailed analytics that track performance through to the online purchase. This deep insight into retailer performance allows the list of retailers shown in the ad to be customized based on which retailers are most effective at converting leads into sales.

“Channel Intelligence has a proven history of delivering results, with both retailers and manufacturers reporting considerable increases in sales with the Where-to-Buy service,” said CEO Will Price. “Our partnership with Channel Intelligence allows Flite customers to quickly and seamlessly integrate this service into their ads, leading to increased performance of ad campaigns.”

“Flite provides a fast and easy way for brands to incorporate the CI Where-to-Buy service into their display ads,” said Steven Roth, Vice President of Digital Strategy at Channel Intelligence. “With Flite Hub, the creative team simply needs to drop the Buy Now app into an ad unit. Flite has also made it incredibly easy to customize the Buy Now app to match the design and style of any creative content.”

Channel Intelligence’s Buy Now app is now available. For more information about the Buy Now app and other Flite Hub partner offerings, contact Flite at flite.com.

###

About Flite

Flite delivers ad innovation at scale to the world’s top publishers and brands.  Marketers use Flite’s SaaS Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences.   The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale.  Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, and Conde Nast.  For more information, please visit www.flite.com.

Flite Media Inquiries
Winnie Kao, Flite
winnie.kao@flite.com

About Channel Intelligence
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq: ICGE) and Aweida Capital Management.

Channel Intelligence Media Inquiries
Sandra Beauchamp, Channel Intelligence
sandra.beauchamp@ciboost.com

The post Flite Offers E-Commerce in Ads Through Partnership with Channel Intelligence appeared first on CIBoost.

ORLANDO, Fla. — (November 27, 2012) – Following the first webinar in a four-part series, Channel Intelligence (CI) and Google Shopping executives will co-host additional Holiday Shopping Reports to provide retailers important updates on online shopping performance and consumer trends throughout the holiday season.  The November 15^th report updated attendees on this year’s shopping trends to date and provided immediately actionable tips to impact the 2012 holiday season. Retailers unable to attend the first webinar can download the presentation at http://www.ciboost.com/events/shopping. The next report will be held on Thursday, November 29, 2012, and will include results from the biggest shopping week of the year.

Hosted by CI and Google Shopping executives including Jon Venverloh, Head of Business Development, Platforms, for Google Shopping, and Larry Weeks, Vice President of Performance Marketing at CI, this series is designed to provide top retail executives with online holiday shopping updates and best practices to help optimize online performance throughout this year’s holiday shopping season. The November 29^th report webinar will be held at 11:30 a.m. PT / 2:30 p.m. ET, with prepared remarks followed by an opportunity for attendees to ask questions of these subject matter experts.

“As a Google Shopping launch partner, we’re excited to continue working closely with Google to provide retailers with valuable insights to help them leverage and maximize these new opportunities,” said Doug Alexander, CEO at CI. “Thus far, we’ve helped drive remarkable results for our PLA clients, who are achieving an average sales increase of 327% Q3 2012 over Q3 2011, on an aggregate basis, with this program.”

The CI and Google Shopping co-hosted four-part series is designed to share holiday shopping insights to top retail executives, including CEOs, CMOs, CFOs and high-level commerce personnel, and to help these thought leaders improve Google Shopping results.

Space is limited and available on a first-come, first-serve basis.  Registration is required for attendance. To sign up, please register at the following link: http://www.ciboost.com/events/shopping. Upcoming webinars will be held at 11:30 a.m. PT / 2:30 p.m. ET on December 13 and January 10.  Each report will be no longer than 30 minutes in length.

About Channel Intelligence (CI) 

Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions.  Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq: ICGE) and Aweida Capital Management.

# # #

The post Key Channel Intelligence and Google Shopping Executives Co-host Webinars to Update Retailers on Holiday Shopping Trends appeared first on CIBoost.

Orlando, Fla. — (September 13, 2012) – Channel Intelligence (CI), leading provider of technology services that drive online purchases today shared results and a testimonial from recreational equipment retailer, Campmor. Working with CI’s managed services team, Campmor increased sales ten-fold on Google Product Listing Ads (PLA) over the first six months of 2012 and maintained target return on ad spend.

Campmor has long been a leading online retailer. The company has heritage as a catalog retailer and a strong belief in the value of product advertising. Campmor has been an innovator and early adopter of new approaches to marketing technology. Shortly after becoming a Google PLA advertiser, Campmor engaged the services of CI because of CI’s history of producing results through Google. CI worked with Campmor to optimize Google PLA within the context of Campmor’s goals, helping the retailer increase sales by a multiple of ten over the first six months of 2012.

“The CI managed services team ensures we have the highest quality product data feeds and continually employ product bidding best practices to maximize our product sales while maintaining our return on ad spend,” said Nicholas Scilingo, Director of SEO/SEM at Campmor. “We’re very pleased with our performance results and continued success on Google Product Listing Ads. Most importantly, we are not only achieving significant increases in sales, but improving the customer shopping experience at the same time.”

“We’re thrilled we were able to team with an industry innovator and early adopter of PLAs to help optimize their results, generating a remarkable outcome.” said Larry Weeks, Director of Performance Marketing at Channel Intelligence. “While Campmor’s results are ten-fold, it is not our only current success story. CI clients who have optimized their Google PLAs are seeing an average sales increase of 349% for the first six months of 2012 as compared to the same period in 2011.”

A Google Shopping launch partner, CI has developed a technology to help merchants maximize sales and return on ad spend with PLAs, which has become an increasingly important channel for merchants.

Added Weeks, “Google PLA, now Google Shopping, has been a tremendous program and an important channel for our clients.”

To learn more about Campmor’s results, as well as how CI is helping retailers get their product catalogues on PLA before it’s too late to optimize for the coming holiday season, visit the CI blog at www.ciboost.com/blog.

Connect with CI at http://twitter.com/ciboost or http://www.facebook.com/CI.Inc

About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq: ICGE) and Aweida Capital Management.

The post Campmor Increases Sales Ten-fold on Product Listing Ads by Leveraging Channel Intelligence’s Managed Services Offering appeared first on CIBoost.

Orlando, Fla. — (August 28, 2012) – Channel Intelligence (CI) announces availability of its joint webinar with Google titled “Success with Google Shopping & PLA – Retailer Opportunities and Best Practices”. The webinar focuses on unique methods retailers can use to generate qualified consumer visits and profitable product sales through Google’s Product Listing Ads (PLAs). It also offers retailers best practices for getting their product catalogues on PLA before it’s too late to optimize for the coming holiday season.

“With the start of the fourth quarter rapidly approaching, retailers are running out of time to leverage the significant value presented by the new Google Shopping experience this holiday season,” said Larry Weeks, Director of Performance Marketing at Channel Intelligence. “The depth of our experience and standing as a Google Shopping launch partner uniquely positions CI to get retailers up and running on Google Shopping and PLAs quickly, while immediately driving results. CI clients have achieved truly remarkable results already, with those who have optimized their Google PLAs seeing an average sales increase of 349% for the first six months of 2012 as compared to the same period in 2011.”

Designed to help retailers achieve enhanced results from their Google advertising campaigns, the webinar is a result of the ongoing collaboration between CI and Google. As part of this collaboration, CI has developed a technology to help merchants maximize sales and return on ad spend with PLAs, which has become an increasingly important channel for merchants since Google began rolling out its new shopping experience a few months ago.

Added Weeks, “Google PLA has been a tremendous program and an important channel for our clients. With the CI platform tracking nearly 15% of online transactions in the U.S., we’re afforded a distinctive view into ecommerce trends and have recently witnessed a sharp increase in click-through rates for PLAs while those for product search have fallen substantially.”

The co-hosted webinar will be valuable to mid-tier to large retailers who want to start selling products on Google Shopping or maximize the efforts and ROI of existing campaigns. Presenters will feature key principles and case histories that demonstrate how retailers selling physical products online can leverage PLAs to increase sales while optimizing advertising spend.

Google and CI discuss:

• Google Shopping – overview of what’s new
• PLA Trends YOY
• PLA, How it works, How it has changed
• Best Practices and Optimization from Set Up to Success

Panelists are:

• Jon Venverloh: Google – Senior Manager, Shopping Business Development
• Santiago Andrigo: Google – Global Search Lead, Product Ads
• Larry Weeks: Channel Intelligence – Director of Performance Marketing

About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq: ICGE) and Aweida Capital Management.

The post Channel Intelligence Helps Retailers Beat Deadline for Leveraging Google Shopping and PLAs for Upcoming Holiday Season appeared first on CIBoost.

ORLANDO, Fla. — (August 13, 2012) – Google Shopping and Channel Intelligence (CI) executives recently met with leading retailers in Google offices throughout the country, co-hosting the CI Google Shopping Summit. Over the past two weeks, CI and Google executives partnered to personally meet with retailers to help them better understand the ongoing transition to Google Shopping and be prepared to optimize their results over the holiday season.

Jon Venverloh, Head of Platforms, Google Shopping offered, “Google is here to help retailers build upon their advertising success while significantly improving the shopping experience for consumers. The Google Shopping Summit with CI has been a great opportunity to personally meet with retailers and help them prepare and transition to the new Google Shopping prior to the holiday season in order to maximize sales.”

“The Summits were a great success and we’re excited to continue to partner with the Google Shopping team to help retailers prepare for and leverage these new opportunities,” said, Larry Weeks, Director of Performance Marketing at CI. “We discussed PLA best practices and how they will be core to the new Google Shopping. CI’s PLA clients are seeing remarkable results, achieving an average sales increase of 349% over the first six months of 2012.”

“We appreciated the opportunity to sit down, face-to-face, with Google and CI to discuss Google Shopping and PLA at this informative event. We found the PLA tips that CI provided on optimizing product content, effective product targeting methods and walkthroughs very helpful and we plan to implement many of these strategies for Newegg.com. We now feel better prepared for the transition in the weeks to come,” said Dr. S.C. Lee, Vice Chairman of Newegg North America.

Retailers in attendance also learned more about how the Google Trusted Stores program can work in concert with Google Shopping. The Trusted Store badge can be displayed within Google Shopping search results. Retailers leveraging Google Trusted Stores are achieving significant increases in click-thru and sales with no incremental cost to participate.

Introduced shortly after CI was selected as a launch partner for the new Google Shopping experience, CI’s Retailer JumpStart Program for Google Shopping continues to help major retailers take advantage of the incentives offered by Google. Both new and existing merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012 from Google.

The Google Shopping incentive can translate into substantial savings for major retailers. CI created the Retail JumpStart program to capitalize on this offer by facilitating easy onboarding to the new Google Shopping for retailers. CI helps retailers both sign up for PLA and get their products listed prior to the August, 15, 2012 deadline for the Google incentive, as well as be prepared to leverage the new Google Shopping program over the holiday season.

About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq: ICGE) and Aweida Capital Management.

The post Google and Channel Intelligence Co-Hosted Summit, Guiding Retailers with Google Shopping Transition and PLAs appeared first on CIBoost.

ORLANDO, Fla., Aug. 1, 2012 — Channel Intelligence (CI) reports that its Retailer JumpStart Program for Google Shopping continues to help major retailers take advantage of the incentives offered by Google. Both new and existing merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012 from Google.

The Google Shopping incentive can translate into substantial savings for major retailers. CI created the Retail JumpStart program to capitalize on this offer by facilitating easy onboarding to the new Google Shopping for retailers. CI helps retailers both sign up for PLA and get their products listed prior to the August 15, 2012 deadline for the Google incentive, as well as be prepared to leverage the new Google Shopping experience over the holiday season. The shift to the new Google Shopping experience is already occurring and forward-looking retailers are making adjustments in preparation for the holiday season.

“With the CI platform tracking nearly 15% of online transactions in the U.S., we’re afforded a unique view into ecommerce trends and have recently witnessed a sharp increase in click through rates for PLAs while those for Product Search have fallen substantially,” said Larry Weeks, Director of Performance Marketing at CI.

“Our Google PLA clients have achieved truly remarkable results, achieving an average sales increase of 349% over the first six months of 2012. We expect this growth to increase once Google Shopping is fully launched. As a Google Shopping launch partner, CI has the tools and expertise to help retailers sign up and list their products on PLAs by the August 15th deadline while optimizing their campaigns for increased sales.”

The availability of CI’s Retailer JumpStart Program for Google Shopping follows last month’s news that CI was selected as a launch partner for the new Google Shopping experience. As part of this collaboration, CI has developed a technology to help merchants maximize sales and return on ad spend with Google’s PLAs, which will become an increasingly important channel for merchants as Google rolls out its new shopping experience.

About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq:ICGE) and Aweida Capital Management.

The post Channel Intelligence JumpStart Program Helps Retailers Quickly Get Started on Google Shopping and PLA appeared first on CIBoost.

Orlando, Fla. – (June 12, 2012) – Channel Intelligence (CI) announces its joint webinar with Google for tomorrow, Wednesday, June 13, 2012 at 1:00 p.m. ET. The event follows last week’s announcement that CI has been selected as a launch partner for the new Google Shopping experience. The upcoming webinar, titled “Success with Google Shopping & PLA – Retailer Opportunities and Best Practices,” will focus on unique methods retailers can use to generate qualified consumer visits and profitable product sales through Google’s Product Listing Ads (PLAs) and what they can expect as Google Shopping rolls out over the coming months.

Designed to help retailers achieve enhanced results from their Google advertising campaigns, the webinar is a first step of the increased level of collaboration between CI and Google. As part of this collaboration, CI has developed a technology to help merchants maximize sales and return on ad spend with PLAs, which will become an increasingly important channel for merchants as Google rolls out its new shopping experience over the next few months.

You should attend if you are a mid-tier to large retailer who wants to start selling your products on Google Shopping or if you are already doing so and want to maximize your efforts and ROI. Presenters will feature key principles and case histories that demonstrate how retailers selling physical products online can leverage PLAs to increase sales while optimizing advertising spend.

Google and CI will each discuss:

• Google Shopping – overview of what’s new
• PLA Trends YOY
• PLA, How it works, How it has changed
• Best Practices and Optimization from Set Up to Success

The webinar is scheduled for 1 p.m. to 2 p.m. EDT, Wednesday, June 13, 2012. Panelists will be:

• Jon Venverloh: Google – Senior Manager, Shopping Business Development
• Shawn Salmon: Google – Global Search Lead
• Larry Weeks: Channel Intelligence – Director of Performance Marketing

Google Shopping executive Jon Venverloh explains, “From the early days with Froogle to the new Google Shopping experience, our mission has remained the same: to help shoppers find the products they’re looking for quickly and easily, and to help merchants attract new customers. With Google Shopping, we’ll continue to build upon the success of PLAs and create new ways for retailers to stand out. CI’s optimized technology and data expertise play an important role in helping merchants create and implement PLA campaigns. Together, we can help merchants achieve higher conversions.”

Larry Weeks, Director of Performance Marketing at Channel Intelligence, explains, “Google PLA has been a tremendous program and important channel for our clients. We are excited that Google is transitioning to a Product Listing Ads commercial-based model for Google Shopping. Our clients who have optimized their Google Product Listing Ad campaigns have achieved truly remarkable results and our retail index of aggregated results shows an average sales increase of 466% Q1 to Q1 year over year.”

A brief question and answer period will follow presentations. Registrations are limited and availability will be on a first-come, first-served basis. To attend “Success with Google Shopping & PLA – Retailer Opportunities and Best Practices,” please register at ciboost.com/webinar/googleshopping.

About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management.

The post Channel Intelligence and Google Host Joint Webinar to Help Retailers Optimize Results from New Google Shopping and Product Listing Ads Tomorrow June 13, 2012 appeared first on CIBoost.

CHICAGO, Ill. – (June 5, 2012) – At today’s Internet Retailer 2012 Show, Channel Intelligence (CI) announced that it has been selected as a launch partner for the new Google Shopping experience. As part of this collaboration, CI has developed a technology to help merchants maximize sales and return on ad spend with Google’s Product Listing Ads (PLAs), which will become an increasingly important channel for merchants as Google rolls out its new shopping experience over the next few months.

To kick-off their increased level of collaboration, the companies will host a joint webinar on Wednesday, June 13, 2012 at 1:00 p.m. ET, designed to help retailers achieve enhanced results from their Google advertising campaigns. The 60-minute webinar, titled “Success with Google Shopping & PLA – Retailer Opportunities and Best Practices,” will focus on unique methods retailers can use to generate qualified consumer visits and profitable product sales through PLAs and what they can expect as Google Shopping rolls out over the coming months.

Attendees of the Internet Retailer Conference and Exhibition (IRCE) at McCormick Place in Chicago can visit Channel Intelligence (CI) at Booth #1507 to learn more about the Google Shopping launch and sign-up for the June 13th webinar.

Since launching sixteen months ago, Google Product Listing Ads (PLAs) have seen enormous growth and have become an important channel for retailers of all sizes.

Google Shopping executive Jon Venverloh explains, “From the early days with Froogle to the new Google Shopping experience, our mission has remained the same: to help shoppers find the products they’re looking for quickly and easily, and to help merchants attract new customers. With Google Shopping, we’ll continue to build upon the success of PLAs and create new ways for retailers to stand out. CI’s optimized technology and data expertise play an important role in helping merchants create and implement PLA campaigns. Together, we can help merchants achieve higher conversions.”

Larry Weeks, Director of Performance Marketing at Channel Intelligence, explains, “Google PLA has been a tremendous program and important channel for our clients. We are excited that Google is transitioning to a Product Listing Ads commercial-based model for Google Shopping. Our clients who have optimized their Google Product Listing Ad campaigns have achieved truly remarkable results and our retail index of aggregated results shows an average sales increase of 466% Q1 to Q1 year over year.”

CI’s Larry Weeks is in attendance at the IRCE 2012 show in Chicago June 5-8 to meet with interested retailers at the CI’s Booth #1507.

Webinar Details
During this joint webinar, Google will offer insights into Google Shopping and PLAs and CI will share lessons from working with advertisers to optimize their PLA results. The webinar will focus on unique methods retailers have used to maximize their PLAs to generate qualified consumer visits and profitable product sales.

You should attend if you are a mid-tier to large retailer who wants to start selling your products on Google Shopping or if you are already doing so and want to maximize your efforts and ROI. Presenters will feature key principles and case histories that demonstrate how retailers selling physical products online can leverage PLAs to increase sales while optimizing advertising spend.

Google and Channel Intelligence (CI) will each discuss:

• Google Shopping – overview of what’s new
• PLA Trends YOY
• PLA, How it works, How it has changed
• Best Practices and Optimization from Set Up to Success

The webinar is scheduled for 1 p.m. to 2 p.m. EDT, Wednesday, June 13, 2012. Panelists will be:

• Jon Venverloh: Google – Senior Manager, Shopping Business Development
• Santiago Andrigo: Google – Global Search Lead, Product Ads
• Larry Weeks: Channel Intelligence – Director of Performance Marketing

A brief question and answer period will follow presentations. Registrations are limited and availability will be on a first-come, first-served basis. To attend “Success with Google Shopping & PLA – Retailer Opportunities and Best Practices,” please register at ciboost.com/webinar/googleshopping.

About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management.

The post Channel Intelligence Partners with Google in Support of New Google Shopping Experience appeared first on CIBoost.

ORLANDO, Fla. – (June 4, 2012) – Channel Intelligence (CI), the leading provider of technology services that drive online purchases, announced today that Rob Wight, founder and CEO of CI, will take on the role of Chairman of the Board, while Doug Alexander, President of ICG (Nasdaq: ICGE) and a CI board member since 2006, will serve as CEO. Wight will also serve as Chief Software Architect for the company, with responsibility for developing and enhancing the core CI platform. These changes will be effective immediately, following several weeks of transition in this direction.

This transition is to support the strong growth CI has recently experienced, which reflects the unprecedented success the Company has driven for its clients. For brands and manufacturers, CI manages more than 80% of all Where to Buy links on websites, blogs, display ads and other digital touch points. For retailers, CI is the clear expert on selling through Google and the new Google Shopping. CI’s Google Product Listing Ads clients saw year-over-year sales grow 466% in the first quarter of 2012.

“As the founder of Channel Intelligence, I am thrilled that I was able to convince Doug to take on this CEO position, because he is one of the most knowledgeable, talented leaders in the internet marketing space today,” says Wight. “Having him here allows me to focus my energy on the overall vision of the company, maximizing the vast opportunity we have ahead of us in this very dynamic market. I am excited for the opportunity to work closely with Doug and the rest of this very talented team in taking CI to the next level.”

Alexander adds, “As a board member for the last several years, I have developed a deep appreciation for the power and potential of the unique technology that Rob and the team have built, as well as the incredible opportunity this company has to transform the online performance of its customers. This is a very exciting time to be inside CI, as the company is coming off a year of record revenues and profits and continues to deliver record performance results for its growing list of customers. I am eager to work in step with Rob and the CI team on this opportunity and to allow Rob to provide visionary leadership while also focusing intently on groundbreaking product development that will uniquely benefit our client companies.”

About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management.

The post Channel Intelligence Announces Executive Management Changes appeared first on CIBoost.

Orlando, FL – February 22, 2012 - More than 80 leading manufacturers and nearly 200 of the world’s top consumer brands provide links to retailer “buy” pages in 29 countries with Channel Intelligence (CI) Where-to-Buy. CI announced this week that Where-to-Buy links tripled to almost a quarter million in 2011, which solidifies the company’s position as the industry leader for manufacturer and retailer marketing technology.

CI Where-to-Buy sends ready-to-buy consumers from a brand’s digital touch points to its retail partners. Those touch points include everything from the manufacturer’s website to display ads, Facebook, Twitter, blogs, e-mail – and even direct mail. Sales tracking and lead attribution allow clients to make better decisions about how they spend their marketing dollars.

“Accurately tracking leads and sales is the Holy Grail of online advertising,” said Alan Fulmer, co-founder and executive vice president of CI. “The fundamental problem with linking services is they don’t provide visibility into what happens after a consumer clicks from the manufacturer site to a retailer. CI solves that problem because we know success requires two distinct elements: You need a call to action, coupled with a way to track the success of a campaign.”

Fulmer attributes the CI Where-to-Buy growth to several factors. “Not only did we add a lot of new clients over the past year, but several of them are large international companies with multiple brands,” said Fulmer. “In addition, many existing clients were so excited about their success with CI, that they implemented our service on more brands and in additional countries. Those additional implementations led to a record year for sales referrals, with more than $25 billion in referrals sent to retailers in 2011.”

For more information on CI Boost Where-to-Buy, e-mail CI at: marketing@ciboost.com.

About Channel Intelligence (CI)
Relied on by leading companies such as Best Buy, Target, Neiman Marcus, HP, Philips and Kimberly-Clark, Channel Intelligence (CI) helps manufacturers and retailers sell more products and outperform online. Founded in 1999, CI now tracks nearly 15 percent of online transactions in the United States and drives $2B annually in referred sales for their partner companies within computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. The company’s leading CI Boost services suite includes: Where-to-Buy, Product Search, Shopping Engines, and Facebook Commerce. CI is a multinational e-commerce company with offices in Orlando, Fla., Scottsdale, Ariz., Portland, Ore., London and Shanghai. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management.

The post Channel Intelligence Tripled Where-to-Buy Installed Base in 2011 appeared first on CIBoost.