White Papers
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Visitors to a brand’s website have high purchase intent. To convert this purchase intent into purchases, brands need to create an easy path for consumers to purchase the brand’s products at the retailer of their choice.This white paper is based on 12 years of experience providing Where-to-Buy services for major brands throughout the world. This data-driven analysis includes verticals from Consumer Electronics to Consumer Packaged Goods (CPG), and provides specific recommendations to help brands drive a significant increase in online and local store sales of their products. |
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Comparison Shopping Engines (CSEs) like Shopping.com, Shopzilla, NexTag, Yahoo! Shopping and others can provide an excellent ROI when used effectively by online retailers. A marketing strategy that is based on the unique behaviors of the CSEs allows retailers to maximize the ROI of each advertising dollar at the CSEs. By analyzing the product-level profitability of each CSE, online retailers can target their marketing budget to those products that are profitable to advertise on these sites. |
